Web Design Engineer

About this role

Base, a distributed battery power company, is seeking a Web Design Engineer to own their public website end-to-end—from code and design to copy and performance metrics. You'll work at the intersection of design and engineering, building high-converting web experiences using modern tools while collaborating closely with Growth, Design, and Marketing teams.

What you'll do

• Own basepowercompany.com architecture, design, copy, and performance end-to-end
• Build and ship pages using Next.js, React, and Tailwind for campaigns and product launches
• Design and execute A/B and multivariate experiments to improve conversion and engagement
• Optimize technical SEO, Core Web Vitals, page speed, and site crawlability
• Build and maintain component libraries for consistency and faster development
• Develop AI-powered web features and design workflows that enhance team efficiency

What they're looking for

• Next.js and React
• Tailwind CSS
• Figma design
• Web copy writing and editing
• PostHog analytics and experimentation
• SEO and Core Web Vitals optimization
• AI integration and prompt design
• Semantic HTML and rendering strategies