GTM Engineer

About this role

Conversion, an AI-powered marketing automation platform, is hiring a GTM Engineer in San Francisco to design and optimize their go-to-market infrastructure. You'll blend technical systems-building with creative GTM strategy—managing data pipelines, outbound campaigns, and vendor optimization across the entire sales and marketing stack.

What you'll do

• Build scalable systems for prospecting, enrichment, and outreach workflows
• Create and refine cold email, LinkedIn, and nurture sequences with high-quality copy
• Develop ICP models and segmentation logic to focus efforts on high-fit accounts
• Set up data pipelines, CRM integration, and automation across GTM tools
• Evaluate and optimize GTM stack vendors (Salesforce, Clay, Gong, etc.)
• Enable SDRs with playbooks, target lists, and tooling for sales acceleration

What they're looking for

• GTM systems and automation architecture
• Data pipeline and CRM technical expertise
• Salesforce, HubSpot, or equivalent platform fluency
• Outbound copywriting and messaging strategy
• APIs, webhooks, and workflow automation
• Prospecting and intent signal analysis
• Analytics and reporting mindset
• Cross-functional collaboration with sales and marketing

Benefits

• $28M+ in funding from top investors
• High-performing, elite team in San Francisco office
• Autonomy and responsibility for company growth infrastructure
• Work with modern AI-native product platform
• Exposure to complex enterprise GTM motions