Content Creator - Ice Cream

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Content Creator

Location: New York, USA

About the role:

As Social Content Creator, you'll be a primary maker of social content across a brand portfolio. Working with social strategists and creative leads, you'll turn Creative Direction into content that performs. Each brand has its own identity, audience and tone, and you'll adapt your approach to suit.

You'll run your own production workflow from brief to delivery and work independently across several projects at once. Ideas are part of the job, and execution is its core. You'll take feedback well, work closely with brand partners and use performance data to improve each piece.

What you will be doing:

• Shoot, edit and produce social-first content for TikTok, Instagram Reels, YouTube Shorts and emerging platforms, including creator-style formats, product storytelling, lifestyle content and polished brand executions
• Turn Creative Direction into content that performs, interpreting briefs accurately and adding your own creative ideas
• Develop content ideas for different audiences, adapting to each brand's identity, cultural context and platform behavior
• Create strong visual hooks that capture attention in the first seconds and hold it to the end
• Spot cultural moments, trends and new platform formats early, and adapt them into brand-appropriate content
• Manage the full production workflow: concepting, shooting, staging, lighting, editing, captioning and final delivery
• Keep an organized library of raw footage, photography and edited files
• Collaborate with social strategists, creative leads and brand partners so content is on-brief, on-brand and built to perform
• Present your work to brand partners, respond constructively to feedback and flag scope or timeline changes early
• Use platform analytics and engagement data to refine creative decisions
• Appear on camera or direct on-camera talent where a project needs it (optional, and agreed in advance)

What you need to be great in this role:

Craft and production

• Skilled shooting on iPhone and DSLR or mirrorless cameras, with strong lighting in studio and real-world settings
• Advanced editing in tools such as Adobe Premiere Pro, Final Cut Pro, After Effects, CapCut, Canva or Edits
• Experience across short-form vertical video, product-led content, lifestyle and creator-style formats
• A strong eye for composition, styling and staging
• Copywriting instincts for captions, hooks and on-screen text
• Ability to take a brief from concept to delivery without constant guidance

Social and cultural fluency

• Deep understanding of how each platform works and what makes content perform on it
• Experience spotting trends early and adapting them for brands
• Experience creating content for varied audiences across more than one brand identity

Ways of working

• Comfortable receiving Creative Direction and delivering independently
• Reliable at managing several projects at once, with attention to quality and deadlines
• Organized approach to asset management and post-production

NICE TO HAVE

• Experience in food and beverage, ice cream, FMCG or consumer lifestyle
• Cross-cultural or multi-brand content experience
• Experience directing influencers or on-camera talent

GEN AI & AGENTIC THINKING

• Proficiency with Gen AI tools relevant to content creation, such as ideation, scripting, image generation and research
• Experience building personal AI workflows to improve efficiency and quality
• Agentic approach to briefs: breaking them down, finding the most efficient route and delivering with minimal guidance
• Ability to critically evaluate AI outputs and apply human creative judgement

Req ID: 18935

#LI- #LI-midsenior

At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Salary Range$72,250—$80,750 USD

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.