Web Communications Strategist

Summary

This position is located in the United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy. The position develops and executes trademark web communication strategies to identify customer segments, improve digital engagement, and support delivery of clear, accessible information through effective online communication.

Duties

• The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year. You'll make an impact in this role if: You excel at developing and providing oversight and direction for short and long-term planning in setting the business unit's overall customer communication strategy focused on web presence. You bring expertise in identifying methods and practices to mine customer feedback/information from a variety of resources including website traffic statistics, usability-testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources. You thrive in coordinating all trademark-related content published or posted for customers on USPTO public-facing websites and Trademarks intranet under the purview of the Trademarks business unit. You enjoy establishing and maintaining effective working relationships at multiple levels within the Trademarks business unit and across the USPTO, to develop messages that accurately address informational needs of trademark customers.

Qualifications

You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions. Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. o be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12. Specialized experience for this position includes: Experience developing and executing web communications strategies to support communication goals and improve the customer experience online; Experience analyzing website traffic statistics, usability-testing data, customer feedback, and/or other web analytics and making recommendations for improving the delivery of information to customers; AND Experience executing the development and/or publication of web content to maintain content quality and consistent customer messaging. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

Education may not be substituted for specialized experience at this grade level.

Required documents

A complete application consists of: 1. Resume: All applicants are required to submit a two-page resume (NOT TO EXCEED 2 PAGES). Resumes exceeding this limit will not be considered eligible. Please submit only one resume. Only the document uploaded under the "Resume "section as the "Document Type" will be reviewed to assess your qualifications and for evaluation purposes. To receive full credit for relevant experience, please list the month/year (MM/YY - MM/YY) and number of hours worked for experience listed on your resume. We suggest that you preview the online questions, as you may need to customize your resume to ensure that it supports your responses to these questions. Resume should clearly state your experience related to this position as described in the Duties section and Qualifications section. 2. Professional or Academic References: Provide 2-3 professional/academic references (name, phone, email); one must be your current supervisor. We'll notify you before contacting them. Please Note: Any experience claimed in a cover letter should be substantiated by information contained in your resume. A HR Representative will validate the qualifications of those candidates eligible to be referred to the hiring official. Supporting Documents: 1. Veterans' Preference Documentation: If you are a veteran with preference eligibility, you will be asked to submit a copy of your DD-214 containing your discharge disposition, dates of service, and rank. If you are a preference eligible claiming a service-connected disability of 10 percent or more, you will be asked to submit documentation (i.e., a letter dated 1991 or later from the Department of Veterans Affairs or from a branch of the Armed Forces) certifying to the veteran's present receipt of compensation. Veterans must include dates of military service within the automated application process and submit a copy of each Certificate of Release or Discharge from Active Duty, DD-214. For more information, please visit Feds Hire Vets. 2. Career Transition Assistance Program (CTAP) or Interagency Career Transition Assistance Program (ICTAP) documents: CTAP applicants MUST submit the following documents: 1. A copy of your RIF separation notice, notice of proposed removal for declining a directed geographic relocation outside of the local commuting area; a Certificate of Expected Separation (CES); or certification that you are in a surplus organization or occupation (this could be a position abolishment letter, a notice of eligibility for discontinued service retirement, or similar notice); 2. A copy of your SF-50 "Notification of Personnel Action", noting current position, grade/band level, and duty location; 3. A copy of your latest performance appraisal including your rating; and 4. Any documentation from your bureau/operating unit that shows your current promotion potential. ICTAP applicants MUST submit the following documents: 1. A copy of your RIF separation notice, notice of proposed removal for declining a directed geographic relocation outside of the local commuting area, notice of disability annuity termination, certification from your former agency that it cannot place you after your recovery from a work-related compensable injury; or certification from the National Guard Bureau or Military Department that you are eligible for disability retirement. 2. A copy of your SF-50 "Notification of Personnel Action", documenting your RIF separation, noting your position, grade/band level, and duty location, and/or Agency certification of inability to place you through RPL, etc.; 3. A copy of your latest performance appraisal including your rating; and 4. Any documentation from your agency that shows your current promotion potential. You can upload your documents when you register or update your information on the Dept. of Commerce site which you access through the USAJobs site. Your application and all required documents must be received by 11:59 pm ET on the closing date of this job announcement. NOTE: The preceding documents requirement are based on job requirements and individual applicant eligibility. Not all documents are applicable to all applicants; if you are unsure which documents apply to you, contact the HR Specialist listed on this announcement