GTM Engineer

About this role

Shepherd seeks a GTM Engineer to drive growth and innovate marketing strategies within the commercial insurance sector, utilizing modern techniques and tools. This role focuses on developing a comprehensive growth engine targeting brokers through various digital marketing channels.

What you'll do

• Manage paid media and account-based marketing efforts
• Build and optimize marketing automation systems
• Conduct site experimentation and enhance inbound conversion
• Develop outbound marketing infrastructure
• Implement GEO/SEO and AI-search strategies
• Regularly ship improvements across marketing channels

What they're looking for

• Paid media management
• Account-based marketing
• Marketing automation
• SEO/SEM strategies
• Data analytics
• Digital marketing tools
• Content creation
• Social media engagement

Benefits

• Innovative work environment
• Opportunity to shape marketing strategies
• Collaboration with a tech-focused team
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