Marketing Engineer, Brokerage Growth

About this role

Shepherd is seeking a Marketing Engineer for Brokerage Growth to enhance their marketing strategies in the commercial insurance sector, focusing on digital transformation and automation. The ideal candidate will leverage advanced marketing techniques to create a growth stack tailored for brokers, integrating AI-driven methodologies.

What you'll do

• Develop and manage paid media and account-based marketing strategies
• Implement marketing automation and streamline workflows for broker engagement
• Conduct site experimentation and optimize inbound channels
• Oversee outbound marketing infrastructure and attribution
• Analyze performance metrics to improve marketing effectiveness
• Deliver weekly updates and improvements in marketing channels

What they're looking for

• Experience with paid media and ABM
• Knowledge of marketing automation tools
• Strong analytical skills for performance measurement
• Technical proficiency in SEO/SEM and digital marketing
• Creative content development skills
• Familiarity with AI-driven marketing techniques
• Ability to manage multiple projects simultaneously
• Hands-on experience in B2B marketing

Benefits

• Competitive salary
• Opportunities for professional growth
• Collaborative team environment
• Access to cutting-edge technology
• Impactful work in a pioneering company
• [Unknown]