Clasp Group
GTM Engineer
About this role
Clasp is seeking a GTM Engineer to own and optimize their HubSpot instance and revenue operations infrastructure across two distinct go-to-market motions: B2B employer benefits and consumer student lending. This foundational role involves building systems for funnel architecture, lifecycle automation, data integrations, and AI-driven efficiencies while managing stakeholders across sales, marketing, finance, and engineering teams.
What you'll do
- Own HubSpot instance end-to-end including object model, pipelines, workflows, integrations, and data hygiene across dual GTM motions
- Design and enforce funnel stages, revenue metrics, lead scoring, and routing logic that work consistently across B2B and consumer channels
- Build and maintain API/webhook integrations between HubSpot, product platform, and third-party services with validation and observability
- Instrument student funnel end-to-end with behavioral tracking to identify conversion bottlenecks and enable rapid iteration
- Identify and implement AI-powered automation for enrichment, research, deal support, and self-serve reporting to reduce manual revenue ops work
- Plan and execute material system changes (pipeline restructures, migrations, new fields) without breaking historical reporting or rep workflows
What they're looking for
- HubSpot administration and configuration (objects, workflows, properties, pipelines, integrations)
- Revenue operations and GTM infrastructure design
- API integration and data workflow architecture (webhooks, OAuth, validation, error handling)
- CRM data modeling and SQL for reporting and analytics
- Automation and scripting (Python, JavaScript, or similar for integration logic)
- AI/LLM applications for business process automation
- Stakeholder management and change communication
- Analytics and conversion optimization mindset
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Clasp Group
Clasp is a fintech platform that finances education by connecting employers, students, and institutions to support economic mobility. The company is hiring full-stack engineers and data engineers to build and scale its education financing platform and data infrastructure.
View all jobs at Clasp GroupLikely interview questions
- Walk us through a time you rebuilt or fixed a broken CRM process—what was the mess, what automation did you build, and what changed?
- How would you design a single funnel architecture and scoring system for two fundamentally different sales motions (long-cycle B2B vs. high-volume consumer)?