LaunchDarkly
Developer Advocate, Growth
About this role
LaunchDarkly seeks a Developer Advocate to convert trial signups into engaged users by providing personalized, help-first technical outreach and building scalable AI-assisted workflows. You'll combine hands-on SDK troubleshooting with public content creation and growth analytics to activate both high-intent leads and self-serve developers.
What you'll do
- Follow up on trial and developer-tier signups from Growth team, prioritizing enterprise ICP-fit leads with clear coverage and response commitments
- Provide personalized, problem-solving outreach including SDK integration help, tutorials, and stack-specific examples
- Create tutorials, videos, and posts under your own name to build public credibility as a helpful practitioner
- Design first-success content and run office hours demonstrating platform capabilities beyond feature flags (experimentation, observability, releases, AI Configs)
- Build and maintain AI-assisted workflows for outreach, usage analysis, and next-step suggestions while monitoring results
- Report on activation stalls, success signals, and playbook learnings to inform Growth and Product decisions
What they're looking for
- SDK integration troubleshooting and hands-on technical debugging
- AI tool fluency and workflow design
- Content creation across written, video, and live formats
- Growth analytics, activation funnels, and conversion metrics
- Developer empathy and help-first communication
- Multi-language and multi-framework familiarity
- Lead scoring and intent signal interpretation
- Comfort navigating ambiguity and iterating on strategy
Opens the application — the Jobs AI extension fills it for you. Set up autofill
Opens the official application on the employer’s site. No login required.
LaunchDarkly
LaunchDarkly builds a platform for feature management, AI configuration, and observability that helps teams control, monitor, and safely deploy software. The company is hiring Full Stack Engineers, SDK developers, and security specialists to expand its core platform capabilities, including AI-powered onboarding, release safety monitoring, enterprise integrations, and developer security tooling.
- Website
- launchdarkly.com
Likely interview questions
- Walk us through a time you helped a developer solve a real technical problem—what made your approach effective?
- How would you approach outreach to a cold signup who's stuck on SDK integration versus one who's already showing product usage?