Skip to main content

Formic

Go-To-Market Engineer

San Francisco || Oakland, CAFrom $160kmidAdded today

About this role

Formic seeks a Go-To-Market Engineer to build and manage the technical infrastructure powering our marketing campaigns and lead generation systems. You'll architect multi-channel outbound automation, deploy AI-powered workflows, and drive pipeline growth through integrated GTM technology and creative campaign execution.

What you'll do

  • Own setup, deployment, and management of GTM tech stack (Apollo, Instantly, HeyGen, etc.) to ensure reliable data flow and pipeline growth
  • Design and deploy AI-powered outreach workflows using Claude, OpenAI, and similar LLMs to automate personalization and lead generation at scale
  • Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
  • Build tracking and attribution into all campaigns; create dashboards and reporting systems for pipeline metrics, ROI, CAC, and conversion data
  • Evaluate new tools and platforms, identify GTM stack gaps, and proactively implement solutions to improve performance
  • Support A/B testing frameworks, analyze results, and translate findings into actionable campaign iterations

What they're looking for

  • GTM engineering or marketing operations (3+ years)
  • Marketing and sales tech stack management (Apollo, Instantly, HubSpot, Salesforce, etc.)
  • AI/LLM integration and workflow automation (Claude, OpenAI)
  • Data analysis and experimental design
  • Multi-channel campaign management and execution
  • Marketing analytics and reporting/dashboard tools
  • CRM and marketing automation platforms
  • Cross-functional collaboration and project management
Apply with Autofill

Opens the application — the Jobs AI extension fills it for you. Set up autofill

Opens the official application on the employer’s site. No login required.

Formic

Formic builds industrial robotic manufacturing systems and web-based control interfaces for factory automation. The company is hiring Full Stack Software Engineers to develop graphical interfaces for these systems and Robotics Field Service Engineers to maintain and support deployed robotic fleets at customer facilities.

View all jobs at Formic

Likely interview questions

  • Walk us through a GTM tech stack you've built or significantly improved—what tools did you integrate and what results did you drive?
  • Describe a time you used AI or LLMs to automate or personalize outreach at scale. What did you build and what was the impact?
Unlock all 7 questions free — and practice them live →