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Formic

Go-To-Market Engineer

Chicago || Bolingbrook, ILFrom $160kmidAdded today

About this role

Formic seeks a Go-To-Market Engineer to build and manage the technical infrastructure powering our marketing and lead generation operations. You'll architect AI-driven outreach systems, deploy multi-channel campaigns, and own the marketing tech stack while collaborating closely with Sales and Marketing leadership to drive qualified pipeline growth.

What you'll do

  • Own setup, deployment, and management of the GTM tech stack including Apollo, Instantly, and AI workflow tools
  • Design and build automated, AI-powered outreach systems that drive lead generation at scale
  • Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
  • Create dashboards and reporting systems to track pipeline metrics, campaign ROI, CAC, and conversion data
  • Support A/B testing frameworks, analyze results, and translate findings into actionable iterations
  • Identify gaps in the GTM stack and proactively propose and implement solutions

What they're looking for

  • GTM Engineering or Marketing Operations (3+ years)
  • B2B marketing and sales technology stack management
  • AI/LLM tools (Claude, OpenAI) for workflow automation
  • Data analysis and experimental design
  • Campaign management and multi-channel coordination
  • Dashboard and reporting systems development
  • Salesforce or CRM platform expertise
  • Creative problem-solving and cross-functional collaboration
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Formic

Formic builds industrial robotic manufacturing systems and web-based control interfaces for factory automation. The company is hiring Full Stack Software Engineers to develop graphical interfaces for these systems and Robotics Field Service Engineers to maintain and support deployed robotic fleets at customer facilities.

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Likely interview questions

  • Walk us through a GTM tech stack you've built from scratch—what tools did you choose and why?
  • Describe a time you used AI or LLMs to automate or personalize outreach at scale. What was the impact?
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