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Formic

Growth Marketing Engineer

San Francisco || Oakland, CAFrom $160kmidAdded today

About this role

Formic seeks a Growth Marketing Engineer to architect and operate the technical infrastructure powering our B2B manufacturing automation marketing engine. You'll own our GTM tech stack, build AI-driven outreach workflows, and drive pipeline generation through multi-channel campaigns while measuring everything.

What you'll do

  • Own setup, deployment, and management of full GTM tech stack to ensure clean data flow and pipeline growth
  • Design and build automated AI-powered outreach systems using tools like Apollo, Instantly, and Claude workflows
  • Partner with Marketing and Sales to ideate and execute multi-channel campaigns across email, video, social, and paid
  • Build tracking and attribution into all campaigns to measure ROI, CAC, and conversion metrics
  • Create dashboards and reporting systems surfacing pipeline metrics and campaign performance
  • Evaluate, integrate, and manage new marketing and sales tools to accelerate lead generation

What they're looking for

  • GTM stack management and MarTech integration (Apollo, Instantly, or similar platforms)
  • AI/LLM tools (Claude, OpenAI) for workflow automation and personalization
  • B2B campaign strategy and multi-channel execution
  • Data analysis and A/B testing framework design
  • Marketing analytics and attribution modeling
  • CRM and sales tools integration
  • Cross-functional collaboration with Sales and RevOps
  • Campaign asset creation and creative ideation
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Formic

Formic builds industrial robotic manufacturing systems and web-based control interfaces for factory automation. The company is hiring Full Stack Software Engineers to develop graphical interfaces for these systems and Robotics Field Service Engineers to maintain and support deployed robotic fleets at customer facilities.

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Likely interview questions

  • Walk us through a time you built an automated outreach workflow from scratch—what tools did you use and what was the result?
  • How have you used AI or LLMs to personalize or scale GTM campaigns, and what metrics improved?
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